As the bio claims, I have taken on an internship at one of Texas, if not the country's, finest Advertising Agencies: The Richards Group. Founded by the current head today, Mr. Stan Richards, this firm breaks away from traditional, larger agencies and proves to be a very innovative and productive company. Though unique, they have managed to do so while maintaining over 700 employees.
Throughout the summer, I will be working in the field of Brand Management under two major accounts:
The Zales Account:
-Mainly holiday spots (Veterans Day, Pre-Thanksgiving, Thanksgiving, V-day, and of course, the Christmas season).
-Oct.-Dec.
Sewell (Dallas Lexus Dealer) Account:
-Dealership with several manufacturers including: infinity, Buick, Saab, and of course, Lexus
I have been offered a great position with a chance to experience both sides of the business. One account is a much larger, national corporation that provides great advertising campaigns, yet may be looked as more conservative with their media and approaches (which is not a bad thing). On the other hand, Sewell is a privately owned business and therefore provides TRG with a chance to be more creative and flexible with production and ideas. In other words, the owner (Carl) can choose to be more "experimental" with his money. Not to say that Zales cannot, but probably won't more often.
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